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Content Meets Commerce

Advertising + Representation

Soon after being acquired by Amazon, Zappos tapped DMA United to develop and implement a communications and commercial strategy to build its luxury e-commerce platform, Zappos Couture.

In order to bring Zappos Couture credibility within the luxury fashion community, DMA United negotiated on behalf of its client, André Leon Talley, and secured him the role of Artistic Director.

DMA United then tapped Photographer Francesco Carrozzini to shoot the first campaign (of many) that entirely changed the brand’s overall look and feel. DMA United’s in-house Editorial Director spearheaded the creation of Zappos Couture’s new weekly digital magazine, “Lux Report”, which effectively blends commerce & content.

Commercially, DMA United successfully secured several internationally acclaimed brands for Zappos Couture, including Marc Jacobs, Dolce & Gabbana, Oscar de la Renta, Marni, and Etro.

Campaign 1

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Campaign 2

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Online Magazine

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Video Content

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Digital Ads

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Project Details


Branding / Strategy
Seasonal Creative Platforms
Creative Direction and Design
Online Magazine
Business Development


Andre Leon Talley
Alexis Bittar
Alice & Olivia
Band of Outsiders
Derek Lam
Dolce and Gabbana
Elizabeth and James
Helmut Lang
Marc Jacobs Collection
Mark Mcnairy
Neil Barrett
Oscar De La Renta
Private Stock
Proenza Schouler
Roberto Cavalli
Thakoon Addition
Vera Wang
Zac Posen