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On behalf of our client, NBA MVP Russell Westbrook, Style Drivers was conceived, designed and produced by DMA United as a platform that explores the voices of influence in our culture by individuals who defy traditional definitions.
Athletes, designers, musicians, artists, entrepreneurs, and journalists lent their voices to the project and collaborated with Westbrook to explore the modern era of Style Drivers’ influence on culture. Style Drivers is the latest project DMA United has established for Russell Westbrook, part of a long-term strategy for his off-court brand development.
DMA United secured prestige publishing house Rizzoli for the project, as well as the numerous collaborators.
CREATIVE PLATFORM
CREATIVE DIRECTION
DESIGN
TALENT ACQUISITION
RIZZOLI
RAYMOND PETTIBON
VICTOR CRUZ
DJ KHALED
SERENA WILLIAMS
PUSHA T
SIMON DOONAN
LAPO ELKANN
DANIEL ARSHAM
MARCELO BURLON
DAO-YI CHOW
TIM COPPENS
JENNIFER FISHER
BEN GORHAM
NIPSEY HUSSLE
STEVEN KOLB
LONG NGUYEN
MAXWELL OSBORNE
BYRON PEART
DEXTER PEART
SELIMA SALAUN
CHARLOTTE SEDDON
BRANDON SVARC
WILL WELCH
HOWARD “H” WHITE
