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Brand Makeover


RW&CO. retained DMA United to raise the brand’s awareness and increase relevancy among the contemporary consumer base through the creation of a high-profile celebrity alliance.

DMA United tapped Canadian Actor-Producer Hayden Christensen to activate its comprehensive 360 marketing strategy: traditional advertising, merchandising, public relations outreach, social network media, and experiential marketing.



See All Work


See All Work

Project Details

Continued from  Ultimately, the campaign garnered worldwide media coverage, and reclaimed the highly coveted millennial consumer, whose attention had wandered to RW&CO.’s competition.

RW&CO. is one of six banners owned by Reitmans (Canada) Limited, a key player in the evolution of fashion and retail in Canada for over ninety years.


Creative Platform
Print /OOH/ POS
Experiential Marketing
Social Network Media
Strategic Partnerships + Alliances


Telly Award for Best Brand Video