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Love Unchained


As AOR, DMA United’s strategic thinking and creative work for the venerable fine jewelry brand, Paul Morelli, has been comprehensive.

Although Paul Morelli boasts a three decade long relationship with several luxury retailers, including Bergdorf Goodman, DMA United was tasked to redefine its Brand Soul. Initially, we laid the blueprint for the brand’s vision, mission, core values, and positioning. DMA United’s comprehensive analysis resulted in a singular positioning statement: an American Luxury Brand.

The positioning has defined has led the brand’s activities across all touch points: launch of its new Madison Avenue boutique, an updated digital commerce platform, revitalized relationships with retailers, and several new image campaigns featured in T Magazine, New York Times Magazine, and the New York Times.

Identity / Positioning

Campaign 1

Campaign 2

Campaign 3

See All Work


See All Work


See All Work


See All Work

Project Details


Branding / Strategy
Creative Platform