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All-Star Fashion


DMA United has teamed up with the NBA to expand the most fashionable sporting league’s reach into luxury and style.

To celebrate the 2015 NBA All-Star Game, team and league logos were leveraged to create a limited edition collection of men’s apparel and accessories available exclusively at Bloomingdale’s nationwide. Showcased in store with a branded environment, as well as in windows, several key partners were added to the mix: GQ, NBA All-Star James Harden, plus several premier fashion brands, including Freemans Sporting Club, Been Trill, and Mark McNairy.

The program and special collection of merchandise was brought to life across numerous consumer touch-points, including traditional advertising, experiential marketing, public relations outreach, and social network media.

Store Displays

Project Details


Multi-Media Development
Strategic Partnerships and Alliances