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In celebration of National Orgasm Day, NARS presented "Orgasm, Experienced" - the brand's genesis collection of NFTs. The digital artwork was inspired by NARS' Orgasm, the iconic, peachy-pink shade.
DMA United designed and implemented the launch strategy; and identified and secured three female-identifying, multidisciplinary artists to reinterpret the shade. Two of the three NFTs were redeemable for exclusive collections of NARS Orgasm products, and the third NFT was offered to #NARSissists and NFT collectors for free - thus, democratizing NFT access.