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Strategic Brand Integration


After placing DMA United’s client, Nigel Barker, as host of Naomi Campbell’s television show, “The Face”, NBC Universal/Oxygen/Endemol Shine retained DMA United to foster strategic partnerships for the television show.

DMA United identified and secured the show’s title sponsor, Frederic Fekkai, as well as several other brands that were effectively integrated into each episode. DMA United also structured several licensing deals to bring “The Face” branded merchandise into the marketplace.

Season 1

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Season 2

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Project Details


Multi-Media Development
Strategic Partnerships + Alliances


Frederic Fekkai
Alex and Ani
Pamella Roland