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Curation Meets Commerce


MoMA retained DMA United to identify and secure third party partners at retail, for the first time in its storied history. Specifically, MoMA’s goal was to leverage its international brand awareness and expand its merchandising platform beyond Manhattan.

Accordingly, DMA United established a partnership between MoMA and Home Shopping Network, offering a highly curated range of objects through retail television and e-commerce sales.

Capsule Collection

Project Details


Strategic Partnerships + Alliances