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Premier Athletes at 200+mph


IndyCar, America’s prestige open wheel racing series, engaged DMA United to create and implement a strategy for elevating IndyCar through its next generation drivers.

The strategy focused on establishing the next generation drivers as premier athletes and cultural icons. Their awe inspiring on-track feats at speeds rarely experienced by most people were communicated via heroic illustrations and photography, partnerships with luxury brands, associations with personalities and an ongoing conversation with a broad range of media.

Artist Collaboration

Leica Partnership

See All Work


See All Work

Project Details


Influencer Marketing
Personality Branding