We have detected Internet Explorer 9 or below

The site you are visiting can only be viewed with a modern browser.

Back to Top

Designers for a Cause

Advertising + Representation

To celebrate Fashion Targets Breast Cancer’s fifteenth year, DMA United designed and implemented a fully integrated 360-marketing platform that leveraged the CFDA membership base, the entertainment community, and retail television, reaching millions of people.

Fifteen high-profile fashion designers, celebrities, and stylists were tapped to design “Charms for Charity”, including Academy Award Winner Julianne Moore. Supermodel Veronica Webb was the face of the campaign, and shot by celebrity fashion photographer, Nigel Barker. The special collection of charms was sold live from New York Fashion Week on QVC, and sold out in one hour!


See All Work

Project Details


Creative Platform


Anthony Nak
Bradley Bayou
Dean Harris
Julianne Moore
Marc Bouwer
Robert Lee Morris
Stan Herman
Victor Costa