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Artlabb is a digital art platform that is being realized both in the digital realm with digital artwork and metaverse activations; as well as in physical iterations with live events and experiences.
DMA United designed and implemented the robust strategy to empower NYU students to take control of their digital artwork. Elements included:
- Conceptualizing and Creating the Digital Art Platform;
- Utilizing Metaverse Activations to create a cultural hub for virtual shoes, events, and lectures;
- Developing Live Events, including symposiums and exhibitions; plus
- Tokenization, and Creative Campaigns.
Strategy
Brand Creation
Partnerships
Campaign