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DMA United was retained to design a strategy and execute accordingly for Akamai Technologies' entry into the Web3 space.
As part of the strategy, DMA United devolved an NFT strategy; and digital artist R. Luke DuBois created an interpretive, real-time stream utilizing data drawn from the Akamai Intelligent Edge Platform - the most complete reflection of a global internet activity available, and highlighting internet traffic changes and cyber attacks.
DMA United's strategy contemplated the tokenomics, blockchain protocol, marketing messaging, activations, etc.
Strategy
Multi-Media Development
Partnership
Campaign